Debby Cheng
Customer-centric product & strategy leader | SaaS | Ad Tech
- Role
- Director of Product Management at Channel Factory
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Debby Cheng
I am passionate about customer-centric product design and have been managing and driving product development strategy and improvement through user research, usability testing, and interviews. My goal has been striving to create products that will increase work efficiency for B2B customers. A great data storyteller who is detail-oriented yet focuses on the big picture that empowers strategic decision-making. Experienced digital advertising researcher with several years of experience working with ad tech platforms, publishers, and agencies. Specialties: Advertising Analytics, Data Storytelling, and Analysis, Digital Advertising Market Research, Product Management, User Experience Research, Product Innovation, Client Relationship Management, Project Management, Market Research, Product Strategy
Experience
Director of Product Management
Feb 2023 — Present
Education
University of Wisconsin-Madison
Masters of Science, Consumer Science
2010 — 2012
University of Washington
Bachelor of Science, Psychology
2005 — 2009
Skills
- Digital Advertising Analytics
- Sql
- Event Planning
- Strategy
- R
- Google Analytics
- Data Entry
- Postgresql
- Time Management
- Social Marketing
- Social Media
- Statistics
- Online Advertising
- Project Management
- Mandarin
- Spss
- Customer Service
- Management
- Powerpoint
- Microsoft Excel
- Advertising
- Web Analytics
- Microsoft Office
- Digital Media
- Survey Development
- Marketing Research
- Data Analysis
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