Heather Daraio
- Role
- Associate Director, Americas Insurance Marketing Leader at EY
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Associate Director, Americas Insurance Marketing Leader
Jan 2020 — Present
In this role, I lead and drive the overall marketing strategy for the Americas Insurance practice at EY. Working directly with senior insurance stakeholders, I develop and execute integrated marketing plans to drive awareness and lead generation for EY\'s priority solutions. Campaign tactics include: content development, paid media (search, social & display), targeted events (i.e. executive roundtables), and conference sponsorships.
Education
ABA School of Bank Marketing and Management
Diploma with Honors
2013 — 2014
University of Scranton
B.S. Business Administration, Finance
2004 — 2008
Skills
- Email Marketing
- Social Media
- Time Management
- Strategic Planning
- Core Banking
- Leadership
- Management
- Sales Management
- Marketing
- Microsoft Excel
- Public Relations
- Training
- Social Media Marketing
- Banking
- Crm
- Marketing Management
- Microsoft Word
- Marketing Communications
- Customer Service
- Social Networking
- Market Research
- Direct Marketing
- Retail Banking
- Online Marketing
- Marketing Strategy
- Sales
- Event Planning
- Advertising
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