Heather Connor

WORK HISTORY

EDUCATION

SKILLS

ABOUT HEATHER CONNOR

After graduating from Ohio University (GO BOBCATS!), I embarked on my career in sales and marketing, and I’ve been passionate about it ever since.I was fortunate to start my journey at a small company, where I had the opportunity to be involved in a wide range of activities—from accounting to planning grand opening events. This hands-on experience was invaluable. From there, I transitioned to Tartan Fields, where I focused more on event management and coordination.My evolving role at Grange Insurance started to bring my focus back toward marketing, while still staying involved with events from time to time. Over the years, I’ve gained extensive experience navigating the ever-evolving marketing landscape. Most recently, I’ve transitioned to the Sales Strategy team, where I partner closely with the marketing department to support our agents and Sales Team in adapting to the fast-changing digital and technological trends in the insurance industry. I also manage key strategic vendor partnerships, ensuring alignment and collaboration to drive successful outcomes as we continue to innovate and evolve. Expertise (in no particular order): Marketing, Co-op Advertising, Website Development, Social Media (Management/Measurement), SEO, SEM, Email Marketing, Account Management, Media Management, Ideation, Content Creation, Training, Event Planning, Strategic Business Planning, Brand Management, Campaign Management, InsurTech