Henry Montgomery

About Henry Montgomery

Marketing and media research analyst currently gaining experience in online and…

Experience

1. Measurement Partner

   TikTok

   Jan 2022 — Present · Brooklyn, NY, US

   Client Measurement (vertical experience includes: Dining, Retail, eCommerce, Media & Entertainment, Telco, and Automotive)- Provide campaign measurement strategy support for internal account teams and external agencies/clients, ensuring business KPIs are addressed through various analytical solutions- Serve as a SME across various measurement solutions for internal and external stakeholders, including brand lift, foot traffic, media mix modeling, incremental reach, tune-in, conversion lift, and sales lift- Guide external stakeholders through interpretation of measurement results and make optimization suggestions for future media programs on TikTok- Leverage vast measurement datasets to extract insights, inform future campaign planning, and demonstrate the effectiveness of TikTok ads across industries- Consult on bespoke advertiser learning agendas that ultimately lead to achieving long-term client goals and increased media investment- Scale advertiser measurement adoption through custom training programs and authoring thought leadership papersExternal Partnerships - Partner cross-functionally (i.e, with Product Partnerships, Measurement Product Management) to evaluate new measurement partnerships, their offerings, and their fit for TikTok client measurement- Continuously evaluate new product offerings, methodologies, and new product features from external measurement vendors to determine if they improve measurement quality and solve for measurement gaps- Bring external partnerships and their measurement solutions from initial Proof of Concept to General Availability, establishing internal processes and guiding technical integrations from 0-1 - Manage the day-to-day relationship for four key strategic partnerships, assisting in the management of a $XXM measurement budget- Lead go-to-market strategy for client adoption of third party measurement solutions

Education

• University of San Francisco

  Bachelor of Science (BS)

  2012 — 2016

Skills

• Market Research
• Microsoft Word
• Financial Analysis
• Data Analysis
• Customer Service
• Social Networking
• Program Management
• Communication
• Quantitative Research
• Powerpoint
• Microsoft Excel
• Project Management
• Public Speaking
• Facebook
• Teamwork
• Microsoft Office
• Event Planning
• Financial Accounting
• Qualitative Research
• Social Media
• Microsoft Powerpoint
• Time Management