Harvey Chimoff

About Harvey Chimoff

Marketing | Brand Management | Communications | Strategic & Tactical ExecutionB2B | B2C | Ingredients | Food/Beverage | Agribusiness | AgTech | Fractional CMO Consulting | AuthorI\'m a global marketing leader whose wide range of highly applicable experience and expertise span consumer packaged-goods brand management, B2B manufacturing, and fractional CMO consulting (plug-in marketing leader). I\'ve held marketing leadership positions at Unilever (Lipton Tea), Tate & Lyle PLC, AgroFresh Solutions, Alvinesa Natural Ingredients and HTBA (HealthTech BioActives). My published book (Strategy First, Then Tactics.®: How Practical Marketing Discipline Provides the Winning Edge) is available on Amazon.I\'m a dynamic, hands-on leader who champions a business-wide focus on customers and end-users that connects marketing across the organization to achieve business objectives. I use marketing to engage customers, shape perception and drive operating performance.My work style is positive, energetic and action-focused. As a marketing leader, I take a practical marketing discipline approach to bring internal teams and resources together to generate customer success. As part of that, I encourage and instill a customer focused/end-user mindset across business teams. Throughout my career, I’ve been an enthusiastic sales team partner who builds marketing-sales integration.In both corporate and consulting roles, my approach is that marketing (the team and the output) has to actually help sell goods and services. Everything the marketing team does should be designed to support and help achieve annual operating objectives.Some of the keys to my success include embracing challenge, learning fast, being able to get organized quickly, identifying and setting priorities, and leading and inspiring colleagues to get the right things done well. I consider myself a versatile and adaptive leader and marketer. That’s because I’ve achieved success, and feel comfortable and adept, in a range of business situations: large and small companies, lean operating environments, changing organizations; and new, under-developed and established marketing functions.Major Capabilities include:* Marketing Leadership & Management* Brand Management/Segmentation/Positioning/Development* B2B Marketing* Consumer Packaged Goods Marketing (CPG/FMCG)* Marketing Strategy/Plans/Advertising/Communications* Cross-Functional Team Leadership* Sales-Marketing Integration* P&L/Budget Management* Media Relations & PR* Communication – Author, Speaker & Writer* Working Knowledge of Spanish

Experience

1. Director of Marketing

   Mycotechnology, Inc

   Jun 2025 — Present · Denver, CO, US

   Lead all global marketing strategy and tactical execution.

Education

• Duke University

  Bachelor of Arts - BA

• Georgetown University McDonough School of Business

  Master of Business Administration - MBA

Skills

• Market Analysis
• Sales-Mktg Integration
• B2c Marketing
• Collaboration
• Communication - Speaker
• Communication - Writer
• Media Relations and PR
• Marketing
• New Product Development
• Marketing Research
• Customer Insight
• Brand Management
• Cross-Functional Team Leadership
• Budget Management
• Business Strategy
• Marketing Strategy
• Market Planning
• B2b
• Marketing Implementation
• Management
• Team Building
• Social Media Marketing
• Fmcg
• Product Development
• B2b Marketing
• Leadership
• Marketing Communications
• Spanish (Working Knowl.)
• Segmentation
• Budgets
• P&L Management
• Marketing Plans