Hannah Blaine-Tanner
Interdisciplinary Comms + Marketing | Wearer of Lots of Hats
- Role
- Director of Communications at Leading Home Care
- Location
- Lafayette, LA, US
- LinkedIn followers
- 500 followers
About Hannah Blaine-Tanner
I’m a strategic communications leader with 8+ years of experience translating complex…
Experience
Director of Communications
Feb 2024 — Present · Lafayette, LA, US
Department Leadership: Direct a cross-functional communications team, overseeing daily execution while driving long-term strategy, brand growth, and creative direction.Strategic Messaging: Shape and implement comprehensive communication strategies that support recruitment, retention, community engagement, and internal culture.Brand + Content Oversight: Serve as brand steward across all channels. Write and edit high-impact content including executive messaging, press releases, blog posts, newsletters, campaign copy, and more.Website Ownership & Conversion Optimization: Oversee the company website to support recruitment and lead generation goals—build and optimize landing pages and forms, manage SEO and site structure, implement GA4/Looker tracking and events, and run CRO experiments.Social Media Strategy: Manage and grow the company’s digital presence through targeted content, platform-specific strategies, and data-informed adjustments.Recruitment Marketing: Partner with HR to design campaigns that attract and retain top-tier caregivers. Lead creative development for job fairs, ad campaigns, and referral drives.Internal Communication: Streamline employee communication channels, ensuring all staff receive clear, timely updates aligned with company values and culture.Event Promotion & Storytelling: Plan, promote, and cover company events across the state — from local office happenings to statewide campaigns — using visual storytelling and multimedia content.Advertising & Campaigns: Develop and manage targeted advertising campaigns supporting growth, lead generation, and community visibility.Executive Collaboration: Serve as a trusted advisor to the leadership team on messaging, brand presence, presentations, and more.Crisis Communication: Own and execute communications during time-sensitive or high-impact situations, ensuring clarity, professionalism, and empathy.
Education
University of Louisiana at Lafayette
Bachelor of Arts - BA, Strategic Communications, Public Relations
2016 — 2019
GIA (Gemological Institute of America)
Applied Jewelry Professional
2021
South Louisiana Community College
Associate's degree, General Studies
2014 — 2016
University of Louisiana at Lafayette
Master of Business Administration - MBA, Global Management
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