Heather Black
Senior Director, Growth Marketing @GardaWorld
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WORK HISTORY
Senior Director, Growth Marketing @GardaWorld
Montreal, QC, CA
As Senior Director of Growth Marketing, I lead strategy and execution across GardaWorld Security and ECAM, managing regional teams and agencies to deliver performance-driven results. I oversee multi-channel digital campaigns spanning SEM, social, email, webinars, programmatic, and trade media to drive inbound and outbound pipeline growth. I built a HubSpot reporting framework to measure ROI and pipeline impact for executive-level reporting. I transformed the marketing mix into a full-funnel, integrated demand generation model with behavior-driven content and AI-first discoverability.
EDUCATION
McGill University
Bachelor of Arts, Sociology
SKILLS
ABOUT HEATHER BLACK
For over 20 years, I have evolved as a senior marketing professional who has successfully built and managed marketing departments for small and medium-sized B2B high-tech companies. I am passionate about digital marketing, inbound marketing, web, and social media. I bring a wealth of experience in demand and lead gen, product marketing, digital marketing, event management, PR, partner and customer marketing, and marketing ExpertiseB2B, Marketing Strategy and Execution, C-Suite Presentations, Go-To-Market Strategy, Product Marketing, SDR Development, Paid Social, Account-Based Marketing, Digital, Inbound Marketing, Content Marketing, Lead Generation, Web, SEO, Social Media, Product Marketing, Corporate and Product Branding, Customer Marketing, Marketing Analytics, Competitive Intelligence, Sales & Go-to-Market Enablement, Tradeshows, Media & Public Marketing TechnologyPardot Certified, SalesForce, Salesloft, WordPress, Adwords, Google Analytics, WordPress Oktopost, Assana, Fully bilingual English and French advanced communication and writing IndustriesEnterprise B2B SaaS; Engineering Software, Hardware, and Services; Cloud-Based, SaaS Solutions; Visualization and Simulation, Video Technologies; Telecom
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