Helena B.
President & CEO Cherry Central | Retail Growth Leader | Where Food Systems Meet Healthy Outcomes
- Role
- Incoming President & CEO at Cherry Central
- Location
- Traverse City, MI, US
- LinkedIn followers
- 500 followers
About Helena B.
Driven and passionate sales leader with 20 years of experience in fresh produce sales and supply chain management. Strong relationship building and leadership capabilities. Expert in managing inventory of perishable products from harvest through distribution center to sales floor. History of building and growing profitable accounts through business analytics, creating added services to support customers’ unique business models, and leading with integrity. Specialties: Account management, sales, organics, category management, vendor managed inventory, perishable products, supply chain logistics, leading teams, forecasting, stragetic planning.
Experience
Incoming President & CEO
Apr 2026 — Present · Traverse City, MI, US
Education
DePaul University
Bachelor of Arts (B.A.), Global Studies
1995 — 1999
UCLA Fielding School of Public Health
Master's Candidate, Health and Wellness, General
Skills
- Business Development
- Negotiation
- Contract Negotiation
- Food
- Replenishment
- Cpfr
- Cross-Functional Team Leadership
- Vertical Integration
- Account Management
- Sales
- Leadership
- Supply Chain
- Purchasing
- Process Improvement
- Financial Analysis
- Supply Management
- Training
- Logistics
- Marketing
- Program Management
- Supply Chain Management
- Procurement
- Pricing
- Forecasting
- Continuous Improvement
- Strategic Sourcing
- Management
- Strategy
- Retail
- Relationship Management
- Market Research
- Customer Service
- Inventory Management
- Strategic Planning
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