Hazen Gotschal
Media Planning Intern @WPP Media
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WORK HISTORY
Media Planning Intern @WPP Media
New York, NY, US
Media Planning Intern supporting 3 client accounts. I update media spend flowcharts, conduct data-driven competitive analysis in Excel, and am gaining hands-on experience with industry tools like WPP Open (WPP Media\'s generative AI software) Media Radar, WARC, Architect, TechEdge, and more- Managed and updated media flowcharts for 3 distinct client accounts, ensuring precise tracking of campaign schedules and budgets- Conducted in-depth competitive analysis using Excel, synthesizing market data to inform strategic adjustments and client recommendations- Presented media insights and recommendations directly to clients, demonstrating strong communication and analytical skills- Contributed to a cross-functional intern group project focused on driving happy hour market share, collaborating to develop and execute a strategic initiative throughout the internship- Won the company-wide t-shirt design competition, showcasing creativity and contributing to team morale.
ABOUT HAZEN GOTSCHAL
As a rising senior at Penn State University, majoring in Advertising with minors in…
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