Hazem Madbouly

Digital Marketing Manager, Brand & Social @Gooten

Manage the full partner lifecycle email marketing program and nurture the Gooten partner through the different stages from onboarding to post-purchase automation sequences- Identifying valuable customer touch points through analyzing customer behavior- Own, manage and execute all drip campaigns throughout the customer lifecycle journey from activation to retention using transactional and behavioral triggers to ensure high customer engagement- Oversee all digital marketing channels (e.g, website, blogs, emails, and SEO) to ensure brand consistency- Analyze customer behavior to create targeted regional strategies to drive desired behavior through segmentation, personalization, identifying new touch points, and further optimization of existing flows - Collaborate with cross-functional teams, including design and content teams, to ensure brand consistency across all social media channels- Apply a strong understanding of new marketing software and tools- Lead and manage the Social Media Coordinator, ensuring effective execution of social media strategies across various platforms- Oversee the development of social media content calendars and manage day-to-day social media activities, including content creation, scheduling, and publishing- Report social media findings, insights, and recommendations to the Marketing Director, providing regular updates on social media performance against key metrics- Collaborate with the Marketing Director to develop social media strategies that align with broader marketing goals and objectives- Provide mentorship and professional development opportunities to the Social Media Coordinator to foster growth and development within the role.