Hazel Doydum

About Hazel Doydum

My Mission: Create innovative, memorable healthcare experiences to improve health outcomes. I am drawn to solving seemingly impossible problems with a strong sense of urgency.I am a highly-motivated, creative marketing and operations healthcare leader with broad-based experience in- Strategy Development and Deployment- Marketing, Sales, and Clinical Operations- Customer Experience- Omnichannel and Digital Marketing- Training and Learning & Development- Storytelling and Change Management- Innovation- Health IT & Digital Health Technology- Patient Support and Market Access, Pharmaceutical Reimbursement, HUB, Savings Offer Programs- Decentralized Clinical Trials- People Leadership and MentorshipI have proven success in leading large, complex projects, managing portfolios, and driving strategy and execution of customer-centric programs. I am skilled in working effectively in cross-functional teams and am passionate about building strong, productive relationships with matrix partners and external relationships. StrengthsFinder Strengths: Adaptability, Activator, Ideation, Strategic, EmpathyWhen I’m not on the job, I love spending time with my husband and daughter, camping in our Airstream, trying every DIY project, and indulging my love for trying new restaurants.Pronouns: she, her, hers

Experience

1. Sr Manager, Customer Experience Marketing - Us Oncology

   GSK

   Mar 2025 — Present · Philadelphia, PA, US

   Lead Oncology Advanced Practice Practitioner (APP)/Nurse/Pharmacist, Direct to Consumer (DTC)/patient, and caregiver promotional activities for JEMPERLI, including strategy and execution of personal and non-personal promotion omnichannel campaigns, agency management, congress tactics, customer journeys, message maps, and support of operational planning. Define and facilitate development of activities to ensure compliance, impact, and consistency with overall brand strategic imperatives. Collaborate cross-functionally and lead the promotional review process to ensure legal/regulatory compliance, and medical accuracy of marketing materials. Contribute to the annual operational planning process by shaping the tactical plan and budget required to achieve objectives. Manage multiple program budgets, timelines, and partner agency relationships. Lead budget for brand team to ensure optimal spending.Assess marketplace and customer needs to formulate recommendations for future marketing activities that deliver high ROI/value/impact.

Education

• Saint Joseph's University - Erivan K. Haub School of Business

  MBA, Marketing

  2012 — 2015

• Penn State University

  BS, Information Science & Technology

  2003 — 2007

Skills

• Integration
• Project Planning
• Strategic Planning
• Access
• Strategy
• Project Management
• Leadership
• Data Analysis
• Product Launch
• Brand Development
• Sdlc
• Sharepoint
• Vendor Management
• Program Management
• Html
• Healthcare
• Business Development
• Pharmaceutical Industry
• Process Improvement
• Oncology
• Marketing
• Sql
• Visio
• Business Strategy
• Web Development
• Business Analysis
• Microsoft Excel
• Cross-Functional Team Leadership
• Marketing Strategy
• Business Intelligence
• Databases
• Management
• Microsoft Office
• Analysis