Hazel Rowland

WORK HISTORY

EDUCATION

SKILLS

ABOUT HAZEL ROWLAND

I joined IOP Publishing as a Marketing Assistant in 2017 and since then I have developed skills and experience within this industry. My current role is Associate Marketing Manager, where I create and implement the Author Strategy, led by data and creativity. This includes building lead generation, and retention strategies and campaigns which lead to content acquisition. As well as Author Engagement projects. Previous to becoming an Associate Marketing Manager, I was a Campaign Manager with multiple journals and subject portfolios. I developed and implemented multiple product\'s strategies targeting researchers world-wide via an array of marketing tactics as well as coordinating and attending in-person and hosting online global events.In 2023 I completed Marketing Week’s Mini MBA. Which sharpened my knowledge of key marketing concepts and strategies, including the importance of data-led decisions in marketing strategies.My personality enables me to succeed in building strong positive stakeholder relationships, and my curiosity and creative ambition encourage me to experiment and problem solve when looking to achieve my goals.I am very efficient at multi-tasking and managing my time. I am proactive with my projects and I have excellent interpersonal skills working with a variety of stakeholders and cross-departments in my current role. I continuously monitor KPIs to ensure targets and objectives are met.I am tech-savvy, and I take advantage of training opportunities whenever possible. Including Microsoft 365 and Continuous Improvement training. I have a well-developed understanding of GDPR through many years of email marketing and collaboration with our data department.I have a keen interest in enhancing my marketing experiences and opportunities including opportunities to mentor and line manage. I am frequently chosen as a mentor for new starters and have I also completed the STM mentoring scheme in 2022.