Hazel Nussbaum
Brand marketing exec making the complex simple
- Role
- Chief Brand and Innovation Officer at Peerage Realty
- Location
- Scotch Plains, NJ, US
- LinkedIn followers
- 500 followers
About Hazel Nussbaum
What I do best: Make the complex simpleI believe that being an effective marketer doesn\'t have to be overcomplicated with buzz words like \'modern marketing\',\'performance marketing\',\'fill in the blank marketing\'. It is actually quite simple - we must be solving a consumer\'s problem. Once we are clear on what problem we are solving, we then focus relentlessly on the fundamentals (6Ps).Where I excel - Always putting the consumer\'s needs first - Building a focused brand strategy and GTM plan - Bringing clear focus to the metrics that matterHow do I do it? Authenticity, Empathy + TrustI believe that a leader\'s role is to serve the team. This means being open and transparent in all communication; demonstrating trust through actions and always looking in the mirror when things don\'t go as planned.
Experience
Chief Brand and Innovation Officer
Feb 2025 — Present · US
Education
Manhattan University
BS, Economics/Int'l Business
1996 — 2000
Skills
- Strategy
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Online Marketing
- Brand Development
- Marketing Research
- Fmcg
- Integrated Marketing
- Marketing Communications
- Marketing
- Marketing Management
- Customer Insight
- Advertising
- Consumer Products
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