Hazel Xin Jie Liau
Saas Marketing Manager @Siemens Digital Industries Software
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WORK HISTORY
Saas Marketing Manager @Siemens Digital Industries Software
New York, NY, US
Led and executed B2B paid campaign pipelines with A/B testing and audience segmenting to optimise performance - Tracking and attribution of campaign data from ad targeting to sales- Data visualisation using PowerBI and SQL with data from Snowflake, Oracle and Salesforce to improve sales and marketing processes
EDUCATION
National University of Singapore
Bachelors, Marketing
New York University
Engineering and Tech Entrepreneurship Forum
NUS Overseas Colleges
New York, Batch 10
Hwa Chong Institution
A’ Levels
ABOUT HAZEL XIN JIE LIAU
Professional with a background in marketing, analytics and software engineering. Some…
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