Haylie R. Pearson
Crm Marketing Specialist @First United Bank
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WORK HISTORY
Crm Marketing Specialist @First United Bank
Plano, TX, US
Manage Salesforce Marketing Cloud operations, building dynamic, multi-channel customer journeys with Email Studio, Journey Builder, SMS, Push, and Cloud Pages.Develop personalized customer communications for onboarding, abandonment recovery, milestone celebrations, and promotional campaigns.Collaborate with internal teams to align communication strategies with customer needs and brand messaging.Analyze campaign performance and optimize journeys to improve engagement, click-through rates, and conversions.Support additional customer-facing platforms, including online banking banners and digital content updates.Edit and troubleshoot basic HTML within email campaigns to ensure consistency and functionality.Stay current on industry trends to continuously refine and modernize communication strategies.
EDUCATION
University of North Texas
Bachelor of Arts - BA, Business, Management, Marketing, and Related Support Services
ABOUT HAYLIE R. PEARSON
Good marketing begins when you are your brand\'s biggest fan. I am a designer and content manager who believes in optimizing systems to create a better experience for businesses and consumers.
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