Hayley Keown
Vice President, Pr @Barkley
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WORK HISTORY
Vice President, Pr @Barkley
Kansas City, MO, US
EDUCATION
University of Nevada, Reno
Bachelor's Degree, Journalism, Advertising, Creative Writing
ABOUT HAYLEY KEOWN
For the last 15 years I’ve been building a career that sits at the intersection of earned media, influencer relations, brand strategy, and consumer culture. I focus on turning brand insights into brand moments that feel relevant, human, and real. Modern PR is about understanding what stories and experiences matter most to people to create the greatest impact, not just focusing on news that makes headlines.I believe reputation work should be a central part of integrated marketing, and I am passionate about collaborating with creative, media, and digital teams to make sure the message we’re building is aligned, resonant, and impactful to key audiences. I specialize in supporting both the immediate visibility brands need today and the long-term reputation they want to build for tomorrow. That includes everything from campaign storytelling, branded activations, creative partnerships and executive thought leadership strategies that reflect a brand’s values, vision, and voice.My goals are simple: help brands show up in the world meaningfully, lead with confidence and conviction, and build trust with people through collaborative relationships and impactful results. And, do it all in all while dressed in really fun outfits. 🪩
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