Hayley Kats
Brand and Product Manager at Smallhold
- Role
- Brand and Product Manager at Smallhold
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Hayley Kats
Interested in building creative solutions that solve problems within our local and global food systems. Passionate about plant-based diets, storytelling and food innovation.
Experience
Brand and Product Manager
Sep 2022 — Present
Social media community management + content marketing. Social media management (Instagram, Twitter, Linkedin). Write monthly newsletter, marketing emails, and social media copy. Partnership development, coordination, and management with chefs, influencers, artists, and educational spaces. Northeast brand awareness + community marketing, inclusive of event production, partnerships and regional promotions. Project management for new + existing e-commerce products. Support marketing photo shoots and development of collateral marketing materials. Webstore and website management. Communicate launch dates, product changes, and promotions to all relevant internal teams. Partner with the Marketing team on new product marketing plans, providing all product information in a timely manner. KPI reporting and management for the Innovation team and new product launches. Work cross functionally to identify and execute product improvement and consistency through reformulations and maintenance initiatives. Develop and share out CPG Product positioning deck when product prototypes are completed. Recipe/creative development + research for new products.
Education
Commonwealth Honors College
Bachelor’s Degree
2012 — 2016
University of Massachusetts Amherst
Bachelor's Degree, Human Nutrition
2012 — 2016
New York University
Master of Food Studies
2018 — 2021
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