Hayley Anderson

About Hayley Anderson

CliftonStrengths: Intellection | Empathy | Connectedness | Developer | RelatorHey there! I’m Hayley Anderson — a creative marketing professional with a knack for blending storytelling, strategy, and community engagement. Over the past few years, I’ve built a career at the crossroads of marketing, design, and technology, helping brands and organizations grow their audiences and elevate their presence across digital platforms.When I’m not building campaigns or designing content, you’ll probably find me behind a camera, on the range, or brainstorming new ways to connect outdoor enthusiasts with the brands and communities they love. My work combines a passion for visual storytelling and authentic engagement—from managing multi-channel social media campaigns to capturing event photography that brings a brand’s personality to life.What I Bring: Creative Strategy: I design campaigns that feel personal, purposeful, and on-brand—balancing analytics with authenticity to boost engagement. Content Creation: Skilled in Adobe Creative Suite, photography, and digital design, I produce cohesive content that strengthens brand identity. Social Media Management: From organic growth to paid ads, I build and manage platforms that foster loyal, engaged communities.🤝 Community & Brand Partnerships: Whether working with local businesses, nonprofits, or outdoor organizations, I believe in marketing that connects people through shared values and experiences. Tech & Analytics: Comfortable in both the creative and data worlds—using tools like Meta Business Suite, Hootsuite, Google Analytics, and Canva to measure impact and refine strategy.As a creative with a deep appreciation for the firearms and outdoor recreation industries, I’m passionate about helping mission-driven organizations and small businesses tell their stories, grow their audiences, and build community through powerful, authentic marketing.Let’s connect if you’re looking to collaborate on creative strategy, social media, or content that speaks to outdoor enthusiasts and industry professionals alike.🧑‍Written with assistance from ChatGPT

Experience

1. Digital Merchandiser - Firearms, Ammunition, & Suppressors

   Bass Pro Shops

   Jan 2026 — Present · Springfield, MO, US

   Support digital merchandising execution and optimization for regulated, high-consideration product categories, including firearms, ammunition, and suppressors, with a focus on customer experience, navigation, and compliant product presentation across Bass Pro Shops’ digital platforms.Key responsibilities- Own digital shelf merchandising and product optimization for firearms, ammunition, and suppressor categories in collaboration with Sales, Omni Marketing, Creative, Brand/Season, Digital Capabilities, and other cross-functional partners- Manage customer-facing web store structure for regulated product categories, including product hierarchy, navigation, indexing, site search, and guided navigation through attributes- Execute friction-free, accurate, and compliant category experiences that build customer confidence in complex, highly regulated purchases- Coordinate digital merchandising strategies with retail, catalog, and club channels to ensure a seamless omni-channel shopping experience for firearms-related assortments- Support pre-season assortment planning and ongoing performance optimization for assigned shooting-sports categories- Analyze financial and performance data to identify shortfalls, communicate insights, and recommend course corrections to maximize sales and customer satisfaction- Manage scheduling, approval, and execution of category-managed web content, including category features, sub-categories, doorways, email campaigns, and supporting content- Maintain operational knowledge of digital marketing programs and site functionality while supporting overall web store consistency and customer experience standards

Education

• Red Land Senior High School

  High School Diploma

  2015 — 2018

• Shippensburg University of Pennsylvania

  Master of Science - MS, Organizational Leadership

• Shippensburg University of Pennsylvania

  Bachelor of Arts - BA, Psychology

• HACC, Central Pennsylvania's Community College

  Associate's degree, Music Business