Hayley West Walker
Area Director of Sales Operations @Hilton
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WORK HISTORY
Area Director of Sales Operations @Hilton
I am responsible for the commercial performance of over 20 Hilton hotels across the UK, each catering to distinct markets. These include premier event destinations such as the Hilton Birmingham Metropole and Doubletree Brighton Metropole, as well as sporting venues like the Hilton Garden Inn Silverstone and Hilton at St George\'s Park, not to mention the Hilton Southampton Utilita Bowl and various regional and focused-service properties within the Hilton owned and managed portfolio.My role involves- Recruiting, developing, and leading high-performing sales teams- Supporting the implementation of strategic sales initiatives to increase market share growth and profitability for our hotels and their owners- Establishing and maintaining strong relationships and collaboration with senior internal stakeholders and property owners to devise and execute comprehensive sales strategies, ensuring our hotels leverage the Hilton Engine to achieve outstanding results and returns for our owners- Innovating new methods to stimulate demand and inspire our sales team.
EDUCATION
Oldham Sixth Form College
A Level Spanish,. English, French
SKILLS
ABOUT HAYLEY WEST WALKER
Senior Hospitality Commercial Leader | Multi‑Brand Hotel Portfolio | Commercial Strategy & Market PositioningMy portfolio spans a diverse range of assets — from flagship MICE and convention hotels (including Hilton Birmingham Metropole and DoubleTree by Hilton Brighton Metropole), to specialist sporting and experiential venues (Hilton at St George’s Park, Hilton Garden Inn Silverstone, Hilton Southampton Utilita Bowl), alongside a broad mix of full and focused service hotels across the UK.This breadth has shaped my ability to lead commercial performance at portfolio level, balancing brand, market and ownership considerations across a wide range of hotel assets.I contribute to setting commercial direction informed by market insight, location dynamics and brand positioning.I’m recognised for strategic and creative commercial thinking, and for building strong leadership teams that deliver market‑leading results across both owned and managed hotels, aligned with brand standards and owner expectations.
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