Hayley Stakem
Director of Loyalty Marketing@ Bealls Inc | Loyalty, Business Intelligence, Marketing
- Role
- Manager of Marketing Performance Analytics at Chico's FAS, Inc.
- Location
- Xenia, OH, US
- LinkedIn followers
- 500 followers
About Hayley Stakem
Proficient leader of analytics in the retail industry with a specialty in customer-centric analytics. With over 10 years of experience - I create data-driven strategies with measurable outcomes, delivering actionable reporting. This empowers brand teams to exceed business objectives and adapt to an ever-changing market landscape.SUMMARY OF QUALIFICATIONS AND RELEVANT SKILLS- Proven ability to uncover customer insights used to optimize campaigns and improve profitability- Adept at translating strategies into actionable campaigns to achieve business objectives - Successful cross-functional project coordinator - Enable business plan actions through accurate and timely interpretation of daily analytics- Quick learner and go-getter in fast-paced environments- Proficiency in SQL, Tableau, Microsoft Business Objects, Redpoint, Teradata, TRM, Responsys, WorkFront, Google Analytics, Facebook Business Manager, Salesforce, JIRA, Confluence, and Microsoft Office Suite
Experience
Manager of Marketing Performance Analytics
Aug 2024 — Present
Spearheaded analytics reporting for Chico’s, WHBM, and Soma with deep knowledge of customer data- Forecasted customer KPI’s to align with business’ financial budget- Delivered complex data analyses needed for Knitwell SVPs for new/ongoing projects
Education
Saint Joseph's University
Bachelor of Science (BS), Business Intelligence/ Marketing
2011 — 2014
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