Hayley Silbert

About Hayley Silbert

As a communication major at The Ohio State University, I have developed a keen interest in how media influences consumer behavior and preferences. I have also acquired multiple certifications in fashion retail, systems, and design from Parsons School of Design, which have enhanced my knowledge and skills in the fashion industry. Most recently, I worked as a selling assistant at Neiman Marcus Group, where I applied my communication and fashion skills to provide excellent customer service and increase sales.Prior to that, I was a student research assistant at Ohio State, where I collaborated with a team of researchers on data analysis of various media outlets and content creation for publications and projects. I learned how to use social media analytics tools, such as Hootsuite and Sprout Social, to measure the impact and reach of different media platforms and campaigns. I also contributed to the content creation process, using my creativity and writing skills to produce engaging and informative content for various audiences. I am passionate about exploring the intersection of media, communication, and fashion, and how they can shape the future of the retail industry. I am eager to join a team that values innovation, collaboration, and diversity, and where I can leverage my skills and experiences to support the team\'s goals and vision.

Experience

1. Marketing Manager

   22nd Century Group, Inc.

   Jul 2025 — Present

Education

• The Ohio State University

  Undergraduate, Communication, General

  2018 — 2022