Hayley Shipley

WORK HISTORY

EDUCATION

ABOUT HAYLEY SHIPLEY

LinkedIn AI recommends telling you that I, “Bring a unique perspective by crafting compelling narratives and driving measurable results.” As a person attempting to explain to relatives at Christmas what ‘copywriter’ means, it works! As an actual copywriter…well. I agree: we should be consistently running A/B tests, tracking KPIs, and analyzing conversion rate to ensure our copy is driving measurable results. It would be a waste of time if we didn’t. I also believe the mark of a good copywriter is someone who knows the product/service they’re writing for inside and out. They’ve done the research, run the tests and feel good about the work they’re producing. After two years in the mortgage industry, I can pass Loan Officer licensing exams with the best of ‘em because I know almost too much about the housing industry. However, Seth Godin said it best, “People do not buy goods and services. They buy relations, stories and magic.\" Copywriters are storytellers. We humanize brands and their goods and services and connect their story with the story of the consumer. Anyone can plug and play with different copywriting formulas and get something functional, but I want to watch the words dance. So yes, in short, I do bring a unique perspective by crafting compelling narratives and driving measurable results. But it’s so much more than that. It should be. The clients we write for deserve it.