Hayley Servatius

About Hayley Servatius

I’m a strategic and trend-driven merchandising leader with 15+ years of experience building profitable assortments, leading product strategy, and driving category growth across fashion, accessories, and digital retail.My background spans global brands including Gap Inc, Banana Republic, Old Navy, Levi’s, and Stitch Fix, where I led assortment planning, pricing architecture, product lifecycle management, digital merchandising, and cross-functional execution across design, production, planning, marketing, and e-commerce teams.Today, in addition to my corporate merchandising background, I’m also building two lifestyle ventures that reflect my entrepreneurial, customer-focused approach to brand building, product curation, and digital commerce. Through my work, I stay closely connected to trend forecasting, customer behavior, and how women actually shop, style, and use accessories in real life.I’m especially passionate about creating products and brand experiences that blend style, function, and real-life usability for women.Core strengths include:• Assortment Planning & Category Strategy• Product Lifecycle Management• Pricing Architecture & Margin Strategy• Trend Forecasting & Competitive Analysis• DTC E-Commerce Merchandising• Product Positioning & Brand Storytelling• Cross-Functional Leadership• Consumer Insights & Customer-Centric Product Curation

Experience

1. Co-founder

   Willow And Bloom Style Llc

   Mar 2025 — Present · US

   Co-FounderWillow & Bloom LLC | March 2025 – PresentCo-founding a modern women’s lifestyle and fashion brand built on Shopify, while also developing a consulting and styling platform focused on merchandising strategy, brand presentation, and customer experience for small businesses and individual clients. Leading end-to-end brand development, including concept creation, positioning, assortment direction, merchandising strategy, and digital commerce planning. Researching market trends, customer needs, and competitive white space to inform early category development, seasonal assortment planning, and future product opportunities.

Education

• University of Strasbourg

  Study Abroad, French Studies

• Santa Clara University

  Bachelor of Science - BS, Marketing