Hayley Seidel
Marketing Campaign Manager @Subway
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WORK HISTORY
Marketing Campaign Manager @Subway
Toronto, ON, CA
HUB for cross-functions communications, planning and strategy.• Lead Integrated cross-functional Calendars.• Support life-cycle of each marketing initiative from briefing to completion. Ensure legal & regulatory claims are approved, pricing strategies, offers and integration of all pieces within Subway ecosystem.• Supporting internal Communications team with Campaign updates for Franchisee and internal stakeholders.• Optimizing ARB process with our agency partners and internal stakeholders• Leading the development of My Marketing Toolkit assets to support the Franchisees.• Share regular and timely updates with the SMO and Operations team.• Support large scale meetings with Agenda, Decks and overall preparation.Own strategy and updates for Subway Marketing Toolkit, assisting Franchisee\'s with creative marketing options.• Point person for creative team program overview and updates• Manage various internal projects from ideation to completion, working with cross functions and agency partners
EDUCATION
Western University
Bachelor of Arts (B.A.) Honors Specialization, Media, Information and Technoculture (MIT)
SKILLS
ABOUT HAYLEY SEIDEL
With 8+ years communications experience working in public relations and marketing, I have had the privilege of working in both agency and client settings. I have an unbridled passion for marketing communications and I excel in writing, media relations, social media and public relations. I love meeting and working with talented, dedicated team players and truly enjoy developing and nurturing ongoing relationships.
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