Hayley Raphael

About Hayley Raphael

Portfolio: https://authory.com/hayleyraphael Hire me for: Promo copy across all brand verticals, creative strategy, lyrics, and screenwriting across romance, fantasy, drama, comedy, and pop culture. I’m a Creative Strategist, Performance Marketing Copywriter, and Screenwriter blending sales acumen with storytelling power to craft copy that converts. My background includes 8+ years in B2B SaaS Sales as an award-winning Account Executive. I create conversion-focused campaigns that boost CTR, downloads, and engagement across Facebook, Instagram, YouTube, X, Rizzle, and TikTok. With NYC comedy chops, screenwriting expertise, pop culture insight, and C-Suite collaboration, I deliver data-driven copy that persuades, delights, and connects. Copy that. EXAMPLES OF COPY THAT CONVERTS Accelerated promo playthrough rates by 23% and doubled CTR benchmarks at Pocket FM through A/B-tested copy and campaign analytics. Closed $10K–$75K enterprise deals with LA Phil, United Nations, Levain Bakery & Rutgers using persuasive direct-response email campaigns for Muck Rack PR Software. Scaled audience reach 200% for a bilingual influencer campaign (NGL Collective, U.S. Census) through data-driven iteration.SCREENWRITING / COMEDY & POP CULTURE Wrote sketches, parodies, and song rewrites tied to trending TV, music & cultural moments—transforming pop culture into satirical, shareable content for stage and social. Performed with house teams at The People\'s Improv Theatre; additional work at Upright Citizens Brigade and Off-Broadway theatres. Co-wrote with Herlarious, an all-female sketch group hired by NGL Agency to deliver a bilingual comedic U.S. Census campaign with a 1M+ influencer reach. Thrived in writers’ rooms, analyzing news and trends, generating scripts under tight deadlines, and delivering weekly late-night–style revisions.COLLABORATION & STRATEGY Partnered with Analytics & Measurement teams to optimize performance across YouTube, Rizzle, Instagram & TikTok (CTR, downloads, conversion rates). Collaborated with enterprise clients & global brands to translate data insights into creative strategy, driving measurable lifts in engagement and installs. Leveraged Keynote, Sprout Social, Meta Ad Manager & Google Analytics to design and present data-backed campaigns, iterating in real time to boost performance. Pitched and sold creative concepts to C-Suite executives, creative directors, and heads of marketing/communications, aligning creative with business goals.

Experience

1. Account Executive

   LegalSifter

   Nov 2025 — Present

Education

• Gotham Writer's Workshop

  TV Writing I & II, Children's Writing

• Upright Citizens Brigade

  Sketch Comedy Writing, Character Workshop

• Ithaca College

  Bachelor of Arts (B.A.), Drama and Dramatics/Theatre Arts, General

• The Peoples Improv Theatre

  Graduate, Levels 1-5, Improv

Skills

• Improvisation
• Playwriting
• Improvisational Comedy
• Sketch Comedy
• Social Networking
• Website Building
• Music
• Branding & Identity
• Shakespeare
• Musical Theatre
• Theatre
• Social Media Marketing
• Event Planning
• Film Production
• Social Media
• Marketing Strategy
• Video Editing
• Voice Over
• Singing
• Voice Acting
• Performing Arts
• Comedy
• Sales
• Acting
• Musical Directing
• Website Development
• K-12 Education
• Entertainment
• Directing Talent
• Television