Hayley Loft

Director, Media Account Management @TMB (Trusted Media Brands)

New York, NY, US

Mentor and lead team of direct reports, ensuring efficient campaign management from RFP through renewal, including development of media plans, campaign execution and performance optimization• Lead Account Management for TMB digital, streaming, and social media business, overseeing RFPs, media planning, IO processing, asset collection, performance tracking, and campaign wrap-up reports• Manage select high-profile accounts, driving successful media campaigns and client service, resulting in millions in sales and revenue growth• Provide proactive pre- and post-sale support, building strong client relationships and driving repeat business • Collaborate cross-functionally with Sales, Marketing, Data, Product, and AdOps teams to strategize RFP response • Create campaign reports tracking user engagement, and analyze data to inform product updates and development of new products• Refine monetization strategies for both new and existing products and identify growth initiatives• Partner with marketing to develop sales enablement materials highlighting new products for sales team• Review IO contracts, serving as the liaison between internal teams and clients• Lead weekly team meetings, support leadership on key initiatives and ad hoc projects to drive business objectives• Develop training materials and documentation to enhance account management team efficiency and client experience• Manage monthly billing process in CRM Boostr, ensuring accuracy and timely collaboration with finance and revenue teams

S.I. Newhouse School of Public Communications at Syracuse University

Bachelor of Science (BS), Advertising, Minor in English and Textual Studies