Hayley Donigan

WORK HISTORY

EDUCATION

SKILLS

ABOUT HAYLEY DONIGAN

I’m Hayley, a UK- and US-based copywriter for ethical and immersive travel brands.I help responsible tourism marketers at purpose-led tour operators, lodgings, and platforms define their brand\'s tone of voice (and turn that clarity into bookings).If any of this sounds familiar…- Your website blends in, and the right travellers aren’t finding you- Proof gets buried under safe, samey copy- Too many authors, too many tones, and pages keep getting rewritten- SEO vs authenticity feels like a tug-of-war, and greenwashing anxiety isn\'t helping Then my Voice Rewilding Sprint is for you.I\'ll define your responsible travel brand\'s tone of voice and write credible, conversion-ready copy for your website in one month.The result - You’ll start ranking for intent-led, values-aligned searches- Your brand voice will be differentiated so you don’t sound like every other ethical brand- With clearer value and stronger CTAs, you’ll get more enquiries and bookings- Your team has a usable style guide so that they never second-guess their language again- The impact of your new content will compound over timeHow it works 1. We have a discovery call to get to the heart of your brand and your goals2. I audit your existing content to identify what’s working, what to fix first, and what opportunities you’re missing out on3. I define your tone of voice, key messaging, and style guidelines4. I write on-brand, SEO-optimised copy for 5 key pages of your websiteAfter the sprint You\'ll have the option to continue working with me on a retainer basis to produce on-brand blogs, newsletters, and social media captions to keep the momentum going.I take one new client per month. Book a discovery call now via the link in my profile!