Hayley D.
Product Leader | Business Analysis & Product Marketing Strategy | Data-Driven Growth
- Role
- Senior Product Manager at Matco Tools
- Location
- Hudson, OH, US
- LinkedIn followers
- 500 followers
About Hayley D.
I’m a product management leader with 10+ years of experience driving profitable growth through data-driven strategy, customer insight, and disciplined execution. I’ve owned and grown portfolios ranging from $9M to $70M+, leading end-to-end product lifecycle management—from identifying market opportunities and defining product strategy to launching new products and scaling commercial success.My strength lies in translating voice-of-customer insights, competitive intelligence, and financial analysis into product strategies that win in the market. I’ve successfully accelerated development timelines, expanded portfolio coverage, improved operational efficiency, and increased retail line review award rates by aligning product plans with real customer needs and business goals.I’ve led cross-functional initiatives across product development, marketing, sales, finance, and operations, and I’m known for building strong partnerships that drive execution and results. My experience spans consumer goods, automotive aftermarket, and electrical categories, where I’ve managed complex portfolios, launched hundreds of new products, and developed pricing and go-to-market strategies to maximize growth and competitiveness.Core areas of expertise include:• Product strategy and roadmap development• New product development (NPI/NPD) and lifecycle management• Voice of customer (VOC) and market research• Portfolio and assortment optimization• Pricing strategy and financial modeling• Go-to-market planning and commercialization• Cross-functional leadership and stakeholder alignmentI’m passionate about building products that solve real customer problems and deliver meaningful business impact, and I’m especially drawn to opportunities where I can combine strategic thinking, market insight, and execution to drive growth.
Experience
Senior Product Manager
Mar 2026 — Present
Education
Portage Lakes Career Center
Cooperative Business Education Course Study
The University of Akron
Bachelor of Arts (B.A.), English Language and Literature, General
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