Hayley Breitschuh
Senior Associate, Media Solutions (Media Planning) @Carat Usa
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WORK HISTORY
Senior Associate, Media Solutions (Media Planning) @Carat Usa
Client: P&G - Zevo - Lead internal meetings and follow ups with Activation teams - Co-lead client meetings/communications (i.e. status recaps)- Co-lead National TV, OTT, Programmatic OTT, Audio and Digital cost calculators based on goals provided by the brand - Co-Lead checking digital reporting on a bi-weekly basis with Manager and Digital Activation Team - Lead budget updates and authorizations within MediaTools - Lead internal activation briefings and issuances - Co-lead QA’ing activation tactical documents based on aligned media objective from clients - Assisted gathering data for an analysis - Lead monthly competitive reports (Ad Intel and Pathmatics) with Associate Director - Lead monthly MRP (Media Reporting Period) packets for the client - Lead creation of client-facing media plan recommendations - Lead media plan recommendation presentations to the client
EDUCATION
Central Michigan University
Bachelor of Science - BS, Advertising, Graduated
ABOUT HAYLEY BREITSCHUH
Creative thinker and natural leader with a focus on goal achievement and exceeding expectations. Influential team member able to lead others and collaborate well with diverse thinkers.
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