Hayley Bishop
Founding Partner & Design Director @This Way Up
Signup · Get unlimited contacts
WORK HISTORY
Founding Partner & Design Director @This Way Up
PACKAGING BRANDS, NOT BRANDING PACKS Packaging design should connect all brand communication at the point of purchase. It should embody the personality, proposition and unique qualities of the brand with a visual shorthand that is recognisable, relevant and distinctive, around an emotionally engaging idea. We work with our clients to create effective design from initial brand positioning & strategy through to launch, this includes: Branding Positioning Workshops Brand Strategy Consumer Insight Innovation Naming Consumer research Because of this, we create design that not only looks good but delivers results.
EDUCATION
Norwich University of the Arts
BA, Graphic Design
ABOUT HAYLEY BISHOP
Prior to founding This Way Up I worked in some of the top London agencies working in Branding, Packaging & Innovation achieving 20 accredited awards within the industry. Having worked for a large range of companies from independent start ups to the market leading global brands, I pride myself on being able to create inspiring ideas, no matter how big or small the brand.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.