Hayley Binks
Senior Solutions Marketing Manager @Softchoice
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WORK HISTORY
Senior Solutions Marketing Manager @Softchoice
Toronto, ON, CA
EDUCATION
Western University
Bachelor of Arts with distinction
American University
Graduate Certification
ABOUT HAYLEY BINKS
Seasoned product marketing professional with 9+ years of experience tailored to helping B2B tech startups and recently public companies grow, including 5+ years of generalized marketing experience and a stint in tech sales to inform GTM strategy through every channel and every stage of the funnel. Leveraging education in communications and project management to drive my GTM initiatives to the finish line and consistently deliver campaign performance beyond targets, recent work includes maintaining my book of business targets through a difficult market while others suffered in win rate and closed won revenue, as well as managing a company-wide rebrand for all product lines.
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