Hayley Barber Deshazo
Connecting Alabama farm goods to Birmingham doorsteps
- Role
- Founder at Till
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About Hayley Barber Deshazo
A hungry business owner carrying proven success in logistical operations, B2B relations…
Experience
Founder
Apr 2019 — Present · Birmingham, AL, US
Helping Birmingham cut the inconvenience of shopping local, farm-fresh food by developing Birmingham\'s online farmers market, till-Execute market research to continually expand our service area, research trends/recipes on new featured produce & develop simple recipes/demos for customers to feel confident in cooking, with a successful launch of \"local meal kits\"-Create & deliver B2C content/sales strategy via a bi-weekly \"what\'s fresh\" newsletter to a 1500+ audience of home cooks increasing average customer order and customer loyalty-Manage B2B client relations by scouting, vetting & pursuing quality new vendors weekly. Currently partnered with 20+ farms & local purveyors featuring 150+ products-Direct and lead a fleet and team of five-Manage a cross-functional approach between web developer, sales & marketing and operations team-Manage schedules of delivery drivers-Organize hundreds of orders in multiple routes across a specific stack of software-Lead company marketing and advertising efforts
Education
University of Alabama at Birmingham
Bachelor of Science (B.S.), Marketing and pre-optometry
2013 — 2016
The Culinary Institute of America
Master's degree, Food Business
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