Hayley Adkin
Data & Analytics Manager, Emea @Adobe
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WORK HISTORY
Data & Analytics Manager, Emea @Adobe
London, GB
EDUCATION
TEFL Express
TEFL, Teaching English as a Second or Foreign Language/ESL Language Instructor
University of Surrey
Bachelor of Science (BSc), Business & Retail Management
SKILLS
ABOUT HAYLEY ADKIN
I am an experienced Data & Analytics Manager with a proven track record in tech, retail, fashion, and FMCG industries.With 10+ years of expertise, I specialize in digital analytics using tools like Google Analytics and Adobe Analytics. My skills in SQL coding, customer research, and market trends analysis enable me to transform complex data into actionable strategies.I leverage the power of Microsoft Power BI to create compelling visualizations that bring data to life and drive deep business understanding.Equipped with advanced Excel skills, I uncover hidden patterns and opportunities, bridging the gap between insights and impactful decision-making.Holding a BSc focused in Business & Retail Management from the University of Surrey, I bring a strong business acumen that ensures data-driven strategies align with overall objectives, fostering sustainable growth.I especially like to talk about increasing efficiencies in data-led decision making by improving the data literacy in an organisation. I\'m passionate about creating data solutions which are far apart from the mundane and ordinary - creating excitement around valuable consumer insights.#DataAnalytics #BusinessInsights #DigitalTransformation #DataDrivenDecisions #CustomerInsights #ConsumerInsights
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