Haya Wang
Influencer Marketing | PUBG MOBILE @Tencent America
- Role
- Influencer Marketing Specialist at 腾讯
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Haya Wang
5+ years in creator operations and influencer marketing, specializing in…
Experience
Influencer Marketing Specialist
Jun 2025 — Present · US
Scaled PUBG MOBILE’s North America influencer program to 130+ creators, driving 2.5× content growth by localizing HQ strategy and coordinating with global teams to align incentive design and program operations.• Achieved 10K+ peak concurrent viewers and strong multi-platform engagement by coordinating 30+ creators, brand partners, and an agency to execute the Transformers livestream campaign.• Generated 617K+ views by partnering with TikTok creators including TheWilliamsFam (6.5M followers) to produce a viral dance collaboration integrated into PUBG MOBILE in-game emotes.• Managed a $50K quarterly influencer marketing budget to maximize creator ROI and content reach by optimizing allocations, pacing, and performance tracking across regional teams.
Education
University of Washington
Master of Arts - MA, Digital Communication and Media/Multimedia
Soochow University
Bachelor of Arts - BA, Sociology
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