Hayat Ali

About Hayat Ali

Currently working as an Account Manager – Amazon Business Advisory, I specialize in helping brands and sellers unlock growth on Amazon’s marketplace. I work closely with clients to craft data-driven strategies that enhance product visibility, improve advertising performance, and drive sustainable revenue growth.With expertise in Amazon Advertising, Seller Central, FBA, and e-commerce strategy, I advise businesses on optimizing their catalog, pricing, and campaigns to maximize ROI. My role bridges analytics with strategy — from interpreting performance metrics (ACoS, RoAS, CTR, CVR) to designing impactful deals, coupons, and marketing initiatives.I am passionate about building long-term client relationships, solving complex business challenges, and enabling sellers to scale efficiently in a competitive e-commerce ecosystem. I\'ve also completed a Data Analyst certification from SkilloVilla, gaining hands-on experience in MS Excel, SQL, Power BI and Python. Through real-world projects I\'ve built dashboards, analyzed datasets, and developed insights. Now aiming to transition into a Data Analyst role and apply my skills to solve data-driven challenges.

Experience

1. Account Manager - Amazon

   Amazon

   Sep 2024 — Present · IN

   Managed end-to-end business relationships with Sellers on Amazon, driving growth and long-term success- Acted as the primary point of contact for clients, advising on marketplace opportunities, performance optimization, and strategic growth- Developed customized business plans for sellers, aligning Amazon solutions with their goals- Drove Year on Year sales growth for clients by optimizing assortment, pricing, and promotions- Increased seller revenue and profitability through strategic use of Amazon’s advertising, deals, and promotions- Helped new sellers scale rapidly by launching product lines and streamlining go-to-market strategies- Guided clients on Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display) to maximize visibility and ROI- Designed and implemented marketing campaigns, coupons, and deals to boost discoverability and sales- Conducted data-driven campaign analysis to refine strategies and reduce ACoS (Advertising Cost of Sales)- Advised sellers on inventory management, FBA (Fulfillment by Amazon), and supply chain optimization- Resolved operational challenges related to catalog management, pricing errors, and policy compliance- Ensured seamless customer experience by guiding sellers on reviews, ratings, and product page optimization- Leveraged data and performance dashboards to identify growth opportunities and mitigate risks- Provided actionable insights through performance reviews and monthly business reports- Used key metrics (CTR, CVR, RoAS, sales growth, buy box %) to track and improve account performance- Partnered cross-functionally with internal Amazon teams (advertising, operations, payments, compliance)- Trained and mentored new sellers/associates to enhance marketplace performance- Consulted businesses on brand building, SEO optimization, A+ content, and store page strategies- Led initiatives to improve category penetration, brand visibility, and market competitiveness.

Education

• Uttaranchal University

  Bachelor of Technology, Mechanical Engineering

  2014 — 2018