Laureston Lassiter

Experience

1. Manager Organic Social Media

   Lowe's Companies, Inc.

   Sep 2022 — Present

   Leads and manages a team of talented social media professionals, ranging from creators to community managers. •Owns the development and ongoing maintenance of the organic social strategy and its associated budget across campaigns and channels. •Establishes repeatable social operational models that enable frugal, fast and responsive content development and distribution. •Works with agencies, creators, platforms and other partners with the goal to find creative and efficient ways to build, execute and measure innovative social media marketing plans that connect with customers, maximize engagement, create value and brand advocacy. •Leads the development of a wide range of content forms, including vertical video, text, stills, imagery, animation, live action and other content forms that best utilize the technology available on any given social media/digital platform. •Works collaboratively with cross-functional teams across business units to develop and execute creative ideas, plans and strategies. •Acts as department SME to provide inspirational thought leadership on ways to reach and gain the attention of target audiences through organic social media.