Hattie Murray
Development Coordinator @National Review Institute
Signup · Get unlimited contacts
WORK HISTORY
Development Coordinator @National Review Institute
New York, NY, US
Serves as the primary coordinator for campaign execution and CRM operations, supporting organization-wide engagement and revenue initiatives. Manages Salesforce data hygiene, reporting, and list development, including audience segmentation, targeted reporting, and performance tracking for recurring programs. Executes email campaigns by coordinating timelines, approvals, and quality control to ensure accurate deployment and a consistent weekly cadence across channels. Coordinates direct response efforts across email (Salesforce Marketing Cloud, Cirrus Insight, and Sailthru) and direct mail, partnering with internal teams and external vendors to align production schedules, standards, and deliverables. Maintains detailed CRM records and supports leadership and events teams through briefings, insights, and structured coordination.
EDUCATION
Charles University
Politics and Economics of the Free Society
Palm Beach Atlantic University
Bachelor's degree, Politics and Pre-Law with a Minor in Philosophy
George Mason University
Political Economics and Foreign Policy
ABOUT HATTIE MURRAY
Digital marketing and campaign operations professional with experience executing and managing email and lifecycle campaigns in a revenue-driving environment. Specialized in campaign execution and marketing automation, with hands-on experience using Salesforce Marketing Cloud, Cirrus Insight, and Sailthru to build, QA, deploy, and manage campaigns across segmented audiences, ensuring accuracy, consistency, and reliable performance.Strong background in Salesforce data management, audience segmentation, and marketing reporting, supporting acquisition, retention, and engagement initiatives. Experienced in coordinating cross-channel campaigns across email and direct response channels, working closely with internal stakeholders, organizational leadership, and external vendors to meet established timelines, documentation standards, and quality requirements.Known for a methodical, detail-oriented approach to campaign execution, strong data stewardship, and dependable cross-functional collaboration.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.