Jeff Hatten
Sales team humor | I help SEs, AEs, & CSMs at tech companies drive to value in discoveries, demos, and executive meetings
- Role
- Senior Account Executive at 2win
- Location
- Colorado Springs, CO, US
- LinkedIn followers
- 500 followers
About Jeff Hatten
I’ve been in sales my entire career.As a full cycle seller.As an entrepreneur. And now as a full cycle seller again.I have two main passions as it pertains to sales.1⃣- Helping tech sales teams win more. It’s hard to stand out and navigate the complexities in a B2B sales process. Businesses are more discerning than ever with how they spend their capital. AI is taking over the world, but humans (who leverage AI) are as important as ever to help guide buyers through the process of solving their biggest problems with technology solutions. I’m super proud to be part of the team at 2WIn, a highly respected sales skills training company who partners with leading tech companies like Canva, Google, Microsoft, Okta, Open AI, ServiceNow, Shopify, and many more.The core offerings (Demo2Win, Discovery2Win, Winning With Executives, Success2Win) help SEs, AEs, and CSMs drive value in key client interactions like demo and discovery. It’s a modern approach to sales training that has evolved to resonate with today’s AI-enabled GTM organizations.2⃣- Making people laugh about sales. Sales is serious. And it’s hard. That’s why laughing about it is therapeutic. I love making funny videos and random observations about sales teams that others find relatable and entertaining. That brings me joy.Hit me up if you want to learn about how 2Win helps modern B2B sales teams crush key client engagements like discovery, demo, and executive meetings.Or just follow along if you’re only here for the sales humor. That’s OK too.
Experience
Senior Account Executive
Mar 2026 — Present
It’s harder than ever to stand out and navigate the complexities in a B2B sales process. Businesses are more discerning than ever with how they spend their capital. AI is taking over the world, but humans (who leverage AI) are as important as ever to help guide buyers through the process of solving their biggest problems with technology solutions.That\'s why I’m super proud to be part of the team at 2WIn, a highly respected sales skills training company who partners with leading tech companies like Canva, Google, Microsoft, Okta, Open AI, ServiceNow, Shopify, and many more.The core offerings (Demo2Win, Discovery2Win, Winning With Executives, Success2Win) help SEs, AEs, and CSMs drive value in key client interactions like demo and discovery. It’s a modern approach to sales training that has evolved to resonate with today’s AI-enabled GTM organizations.
Skills
- Saas
- Customer Insight
- Training Delivery
- Sales Presentations
- Sales Process
- Strategic Partnerships
- Sales
- Software Industry
- Crm
- Cloud Computing
- Presentation Coaching
- Professional Services
- Customer Service
- Enterprise Software
- Demonstration
- Hunter
- Salesforce.com
- Lead Generation
- Direct Sales
- Solution Selling
- Go-to-Market Strategy
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