Greg Hastings

About Greg Hastings

I see beyond the assignment. I see the soul of a brand and its potential. My greatest value is the transformation I help create — guiding leaders and their brands to clarify what they stand for, create from that truth, and make genuine connections. For 30 years, I’ve been helping build brands, collaborating with leaders, and leading teams that have created award-winning marketing campaigns at the national, regional, and local level. Over time, you start to see what works, what doesn’t, and more importantly, why. With that experience, a philosophy begins to form about what makes a great brand. I believe that when you take a hard look at the soul of your brand, you uncover a language that is uniquely yours. It’s honest, genuine, and true. And when that language is crafted with care, delivered consistently, and supported by a refined aesthetic, it cuts through the noise and connects with the people who see you as the answer to the change they want to make. That kind of clarity builds trust and creates a real connection with potential. I’m Greg Hastings, and I help leaders and their brands gain clarity and see a bigger version of themselves. My way of working is highly collaborative, efficient, and effective. I’ll guide you through a transformation, not decoration, and not a lot of big-agency back and forth. Together, we’ll define what you stand for, build a solid foundation, and visualize what you promise to your audience so you can lead with clarity, purpose, and confidence. I call this Trusted Brand Guidance. If that sounds like the kind of partnership you’re looking for, I’d love to have a conversation and see if we’re a good fit. Book a 15-minute Fit Call https://calendly.com/hastingsbrand/15-min-zoom-with-greg You can also stay connected and keep learning by joining my monthly newsletter at https://hastingsbrand.kit.com/f971223e2e — a short, thoughtful note each month on brand clarity, creativity, and leadership. Follow along on Instagram for more behind-the-scenes thinking and photography:@HastingsBrandGuidance

Experience

1. Brand Advisor, Visual Strategist, Photographer

   Hastings

   Jan 2020 — Present · Memphis, TN, US

   I built HASTINGS to help brands and their leaders find clarity and move forward with purpose. My work combines creative direction, brand strategy, and photography in a collaborative process that simplifies complexity and reconnects teams to what truly matters.I help clients define what they stand for, create from that truth, and build work that connects. The focus is on alignment, not decoration. Every project becomes a way to clarify purpose and strengthen confidence in the brand’s story.Select Work EuroLine Windows – repositioned as a North American design leader, supporting steady growth and the launch of their Toronto showroom. Ramblin’ Joe’s Coffee – led a rebrand that improved workflow efficiency and helped open three new stores within six months. CertaPro Painters – unified national leadership around a shared story and identity. Developed the HASTINGS Brand Foundation, Visualization, and Elevation systems used to clarify, create, and connect. Result: brands gain focus and integrity, and leaders gain confidence and direction.

Education

• University of Mississippi

  Bachelor of Arts - BA

Skills

• Copywriting
• Advertising
• Direct Mail
• Brand Architecture
• Branding & Identity
• Creative Strategy
• Logo Design
• Interactive Marketing
• Corporate Branding
• Digital Strategy
• Interaction Design
• Graphic Design
• Email Marketing
• Integrated Marketing
• Typography
• Direct Marketing
• Brand Development
• Corporate Identity
• Interactive Advertising
• Outdoor Advertising
• Brochures
• Creative Direction
• Art Direction