Hasti Mehta
Product Marketing Manager @Kotak Mahindra Bank
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WORK HISTORY
Product Marketing Manager @Kotak Mahindra Bank
Mumbai, IN
Own end-to-end GTM, growth & lifecycle strategy for proprietary credit card portfolio across acquisition, engagement and retention.→ Launched & scaled 3 proprietary credit cards — Air | Air+| Cashback+ ↳ Enabled entry into travel & cashback segments ↳ Expanded portfolio & drove new customer acquisition→ Led full post-product-readiness marketing lifecycle Agency evaluation → Card design direction → Production & approvals → National launch orchestration→ Built multi-channel acquisition engine D2C journeys | Digital platforms | Branch distribution | Partner ecosystem ↳ Created scalable launch & sales-enablement frameworks→ Planned performance-led owned & paid media strategy ↳ 2X uplift in owned media performance ↳ Outperformed paid media benchmarks & set new channel baselines→ Delivered high-impact D2C & lifecycle campaigns ↳ 52% open rates + sustained CTR & engagement uplift→ Driving hyper-personalised cross-sell full-funnel marketing program Product × Engineering × Analytics × AI partners × Agencies→ Built personalisation framework across 5 pillars Customer intelligence → Content strategy → Scaled personalisation → Media orchestration → Real-time optimisation→ Translate product value into adoption & revenue Working cross-functionally across Product, Tech, Data & Growth to deliver sustainable portfolio growth
EDUCATION
Nagindas Khandwala College
Bachelor of Commerce - BCom, Business/Commerce, General
Nagindas Khandwala College
HSC
1% Club
Personal Finance Mastery , Personal Finance
ICFAI Business School
Post Graduate Program in Management, Marketing
Harkisan Mehta Institute of Media, Research and Analysis
DIPLOMA IN MASS COMMUNICAATIN (JOURNALISM), Journalism
ABOUT HASTI MEHTA
Inventing, Experimenting, Growing! I\'m a results-driven marketing specialist currently excelling in a dynamic marketing agency environment. My expertise lies in adeptly managing brand accounts, orchestrating impactful 360° campaigns, and fostering exceptional client relationships. With a keen acumen for strategic planning, I leverage my skills in client servicing, account management, strategic end to end marketing solutions and corporate communications to drive transformative advertising experiences.Rooted in my commitment to achieving a work-life balance, I continuously pursue personal and professional excellence.If you have a brief with tight timelines and last minute requirements then you just landed on the right profile. h••••••••@gmail.com
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