Hassina O.

About Hassina O.

I’m a Product Marketing Manager specializing in B2B SaaS across HR tech, learning & development, and skilled trades, helping teams connect product value to real-world workforce outcomes. I build positioning, narratives, and enablement that revenue teams actually use—pitch decks, battlecards, ROI stories, and talk tracks that move pipeline, drive adoption, and support renewals. Over 7+ years, I’ve tied messaging to measurable impact: → 12% YoY revenue growth → 40% increase in meetings booked → 25% lift in sales conversion Across companies like Interplay Learning, New Level Work, Emtrain, and Equinox, my focus has been the same: turn complex products into clear, compelling stories that resonate with buyers and empower go-to-market teams. What I bring- Sharp positioning and differentiated messaging- Narrative-driven content and campaigns- Sales enablement that actually gets used- Competitive and market insights- End-to-end GTM strategy with strong execution- Deep cross-functional partnership across Product, Sales, and CS I care as much about how marketing runs as what it says—building launch frameworks, enablement systems, and workflows that reduce friction and create momentum. I started in content marketing and demand generation (Salesforce, Marketo, HubSpot), where I learned how strong storytelling fuels both brand and pipeline. That foundation still shapes how I approach product marketing today. Equal parts storyteller and operator. Slightly more caffeinated. Always focused on clarity. Currently exploring Product Marketing roles where close partnership with Product, Sales, and Customer Success is a daily practice, and where thoughtful storytelling drives real business outcomes.

Experience

1. Product Marketing Manager

   Handoff

   Jan 2026 — Present

   Copywriter and messaging for an AI-powered construction operations platform. Develop website messaging and translate complex AI workflows into clear customer stories.

Education

• San Francisco State University

  Bachelor's degree, Print & Online Journalism

  2011 — 2013

Skills

• Digital Marketing
• Video Editing
• Email Marketing
• Microsoft Office
• Tumblr
• Social Networking
• Storytelling
• Ap Style
• Journalism
• Social Media Marketing
• Powerpoint
• Online Journalism
• Creative Writing
• Magazines
• Online Marketing
• Html + Css
• Wordpress
• Html
• Writing
• Indesign
• Fact-Checking
• Blogging
• Copy Editing
• Marketing
• Content Marketing
• Adobe Premiere Pro Cc
• Editing
• Photoshop
• Editorial
• Newspapers
• Marketing Communications
• Facebook
• Twitter
• SEO
• Social Media
• Google Docs
• Video
• News Writing
• Micro
• Publishing