Courtney Hasselbach

About Courtney Hasselbach

I am an accomplished marketing leader with deep expertise in designing and executing high-impact CRM, ERP, Industry, and AI campaigns and events for Deloitte Digital’s Salesforce Alliance. In previous roles, I delivered successful, results-driven marketing programs for SAP and Microsoft, creating a strong foundation for innovative alliance marketing. Today, my focus is on leading teams to run Salesforce services campaigns leveraging Agentforce, Data Cloud, C360, Industry Clouds, and MuleSoft solutions. I also drive cross-alliance initiatives, including collaborative campaigns with AWS, hyperscalers, and other key strategic partners, to deliver sector-specific ABM strategies that advance joint marketing and sales motions. My work is grounded in aligning marketing efforts with pipeline growth and KPIs—helping to acquire new customers, strengthen existing relationships, and deliver differentiated, high-impact marketing experiences that retain and grow our client base.

Experience

1. Salesforce Us Alliance Marketing Leader

   Deloitte Digital

   Apr 2023 — Present · Portland, OR, US

   As the Alliance Marketing Manager for Deloitte Digital’s alliance with Salesforce, I’m responsible for defining, implementing, and operationalizing our joint Salesforce AI + Data Cloud + CRM targeted marketing campaigns and events to build awareness, drive pipeline, and strengthen partner go-to-market. I oversee the development of marketing strategy and budget, content development, and core messaging and positioning and a marketing team. I create and nurture relationships with our alliance, Deloitte US and global leaders (Partners, Principals, & Managing Directors), customers, and collaborate with key stakeholders and steerco to define requirements, deliver and report results.

Education

• California State University, Chico

  BS, Instructional Technology

Skills

• Demand Generation
• Product Marketing
• Account Management
• Social Media Marketing
• Marketing
• Social Media
• Program Management
• Management
• Project Management
• Analytics
• Public Relations
• Marketing Strategy
• Leadership
• Marketing Communications
• Solution Selling
• SEO
• Lead Generation
• Strategy
• Sales
• Business Development
• Digital Marketing