Hassan Farran

About Hassan Farran

Senior Finance Leader | Commercial FP & A & Growth Strategy | Marketing, SaaS, Fintech & ServicesStrategic finance leader with 15+ years of experience leading commercial FP & A and growth strategy across SaaS, fintech, lending, and services-based businesses. Trusted partner to GMs, CROs, and C-suite executives with full P&L ownership, aligning financial strategy with commercial execution in complex, regulated environments. Deep expertise in strategic planning, ROI-based investment frameworks, deal and unit economics, and executive decision support to drive margin expansion, scalable growth, and sustained profitability.Core leadership strengths:• GM-level partnership on growth strategy, deal economics, and operating performance• Ownership of budgeting, forecasting, and long-range planning for large, complex portfolios• Commercial finance leadership supporting pricing, sales incentives, and deal structuring• Cash flow forecasting, capital efficiency, and balance-sheet-aware planning• Translating complex financial data into clear, actionable insights for senior leadership

Experience

1. Director of Financial Planning and Analysis

   Octane®

   Jun 2022 — Present · San Diego, CA, US

   Finance lead and strategic partner to executive leadership and GTM teams for a $400M+ growth engine, owning commercialization strategy across pricing, incentives, capacity planning, and market expansion Led deal-level commercial evaluation and pricing strategy for OEM partnerships and client programs, unlocking $450M+ in originations and $50M in incremental annual revenue Owned end-to-end financial planning, forecasting, and performance management, translating volume, conversion, and pricing drivers into actionable insights for leadership Built ROI frameworks to assess client program profitability, sales productivity, territory economics, and customer acquisition efficiency Directed financial planning for warehouse facilities and ABS securitizations, delivering board level insights on margin, covenants, and capital allocation

Education

• San Diego State University

  Master of Business Administration (MBA), Finance, General

  2012 — 2014

• San Diego State University

  Bachelors of Science, Business Administration, Finance

  2008 — 2010

Skills

• Management
• Strategic Financial Planning
• Financial Analysis
• Operations Management
• Revenue Recognition
• Customer Service
• Powerpoint
• Microsoft Excel
• Saas
• Cash Management
• Financial Planning
• Leadership
• Forecasting
• Finance
• Financial Reporting
• Financial Modeling
• Auditing
• Accounting
• Valuation
• Analysis
• Corporate Finance
• Cash Flow
• Strategy