Hassan Siddiqui

About Hassan Siddiqui

Artificial Intelligence leader with 13+ years of experience driving business growth through Generative AI, personalization, and advanced analytics across BFSI and consulting. I partner with senior stakeholders to translate business priorities into scalable AI products and data-driven transformation programs.Currently, as Associate Director at EY, I lead cross-functional teams to deliver measurable outcomes across customer growth, risk, and marketing transformation - improving customer retention (+15%), delivering 2X conversion lift, and accelerating deployment cycles by 30% through AI-first operating models.I specialize in- GenAI, Responsible AI, LLM solutions (AI agents, intelligent assistants, automation)Personalization (Next Best Action, propensity, churn, segmentation)- Marketing analytics (cross-sell, journey analytics, attribution, uplift modelling, retention, customer experience)- Marketing technology- Risk analytics (fraud detection, underwriting, early warning systems)- AI strategy & ; execution (use-case discovery, scalable deployment, value realization)I’m passionate about building high-performing teams, modernizing decision systems, and scaling AI responsibly to create measurable business impact.

Experience

1. Associate Director - Artificial Intelligence Payments, Banking, Insurance, Investments

   EY

   Jul 2023 — Present · Mumbai, IN

   Lead AI & GenAI delivery and transformation programs for BFSI clients across Marketing, Customer Growth, Risk & Fraud use cases-Manage and mentor a 10-member cross-functional team (Data Science, Analytics, Engineering) delivering end-to-end AI solutions-Partner with CXO and senior leadership stakeholders (CMO/CDO/Business Heads) to align AI initiatives to business KPIs and adoption.Executive Outcomes / Impact- Driving end-to-end execution of a large-scale marketing technology-Improved customer retention by ~15% through personalized engagement models (segmentation, churn prevention, propensity)-Reduced AI delivery/deployment timelines by ~30% by implementing reusable pipelines, accelerators, and scalable operating models- Designed and implemented GenAI-driven personalization engines, leveraging Hugging Face LLMs, prompt engineering, and fine-tuning to automate hyper-personalized communications-Led D2C transformation project involving Data, Tech, AI, Marketing & Risk- Developed Analytics based GTM strategy & roadmap to Data Monetization for a leading payments company- Developed Anomaly detection models to identify & analyse anomalies in health claims to optimize cost management- Developed branch clustering & lead scoring models for life insurance- Developed Redemption Prediction & Retention Playbooks by Spotting early warning signals (market dip reactions, behavior shifts) for Mutual fund company

Education

• University of Mumbai

  Master's degree, Statistics

  2010 — 2012

• Ramnarain Ruia College

  Graduation, Statistics

  2007 — 2009

Skills

• Spss
• Machine Learning
• Statistical Modeling
• Management Consulting
• Marketing Analytics
• Sql
• Strategic Planning
• Business Analysis
• Predictive Modeling
• Python
• Data Mining
• Analytics
• Analysis
• Predictive Analytics
• Data Science
• Business Strategy
• R
• Crm
• Logistic Regression
• Team Management
• Deep Learning
• Sas
• Sas Programming
• Business Intelligence
• Segmentation