Hassan Hourani
Growth Product Leader | SaaS B2B | e-commerce | Platform | Data
- Role
- Functional Business Analyst at Hanson Inc
- Location
- Dearborn, MI, US
- LinkedIn followers
- 500 followers
About Hassan Hourani
As an accomplished Product Manager with a strong focus on data, e-commerce, and SaaS, I bring a track record of driving growth and optimizing user experiences. At Dreamy Cosmetics, I increased online sales by 35% and improved customer retention by 20% through data-driven strategies and advanced analytics. At Hearst, I reduced customer churn by 25% and enhanced subscription conversion rates by 20% using Salesforce and Google Analytics. With experience in leading end-to-end product development cycles, I excel in cross-functional team collaboration and Agile methodologies.In previous roles at Engravory and PNC Financial Services, I boosted conversion rates and revenue by leveraging data insights and implementing effective marketing strategies. My technical expertise includes tools like Google Analytics, Optimizely, SQL, R, Tableau, and Jira, enabling me to turn complex data into actionable business solutions. I am passionate about continuous improvement and committed to delivering high-quality, customer-centric products.
Experience
Functional Business Analyst
Feb 2025 — Present
Education
Wayne State University
Bachelor of Business Administration - BBA, Finance
2013 — 2017
Skills
- Portfolio Management
- Forecasting
- Visual Basic for Applications (Vba)
- Creativity
- Business Strategy
- Microsoft Excel
- Motivation
- Microsoft Access
- Teaching
- Technical Analysis
- Corporate Finance
- Sql
- Leadership
- Networking
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