Hasib Rashid
Manager, Brand and Marketing @ VERDEK™ | Media Impact Scholar | Master of Brand & Comm | Awarded Young Leader by US State Department | Researcher
- Role
- Brand Manager at Verdek
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Hasib Rashid
Hasib Rashid is Brand and Marketing Manager at VERDEK™, a leading EV infrastructure…
Experience
Brand Manager
Jun 2023 — Present · CT, US
Collaborate with clients and account executives to understand advertising objectives and target audience demographics- Conduct comprehensive market research and media analysis to identify strategic opportunities for brand exposure and increased ROI- Create and present detailed media plans, recommending optimal media channels, budget allocation, and campaign timelines- Negotiate media buys and secure favorable rates with media vendors, maintaining strong relationships to maximize value for clients- Monitor and analyze campaign performance, making real-time adjustments to optimize media investments and ensure KPIs are met- Prepare post-campaign reports, summarizing key findings, lessons learned, and recommendations for future campaigns- Collaborate with creative teams to develop compelling ad copy and visuals that align with media strategies.
Education
The City University of New York
Master of Professional Studies, Branding and Integrated Communication
Kyushu University
Visiting Researcher, Social Technology
Columbia University
Master of Science, Information Technology Project Management
Eastern University
Bachelor of Business Administration - BBA, Marketing/Marketing Management, General
2007 — 2011
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