Hasan Djemal
Senior Analytics Manager @Selfridges
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WORK HISTORY
Senior Analytics Manager @Selfridges
EDUCATION
London Metropolitan University
BA (Hons), Marketing
Hertford Regional College (2002 - 2004)
A, Levels - Business Studies, Media Studies Law
Salisbury School
GCSE, 10
SKILLS
ABOUT HASAN DJEMAL
As Senior Analytics Manager at Selfridges for over six years, the analytics team has advanced CRM and marketing strategies through data-driven insights. By leveraging platforms such as Salesforce Marketing Cloud, Snowflake, and Google Cloud Platform, the focus has been on optimizing customer journeys and multi-channel marketing campaigns. This work has supported improvements in customer loyalty, churn reduction, and segmentation strategies, aligning with Selfridges’ goals. The analytics function has contributed to measurable lifecycle improvements using tools like SQL, Tableau, and Power BI. Dedicated to fostering personalized and impactful customer experiences, the team collaborates across departments to align analytics with Selfridges’ brand values and vision for innovative retail excellence.
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