Harvinder Singh

About Harvinder Singh

I am a results-oriented digital marketing professional with over 3.2 years of experience in creating and implementing effective strategies that drive business growth. I have a proven track record in social media, email, and PPC campaigns, SEO, and analytics. As a Sr. Digital Marketing Executive at Ferri Labs Pvt Ltd, a corporate and employee transportation startup, I devised and built 5+ websites that have received 33k+ web traffic through organic marketing strategies. Additionally, I collaborated on email marketing campaigns that nurtured high-quality leads through newsletters and product infographic emails. My experience at Anorak Technologies, a real estate firm, includes designing and building 2+ websites that have Alexa rankings of 16 lac through organic marketing strategies. As a Digital Marketing Intern, I collaborated on off-page activities such as social submissions, article submissions, classified ads, and guest blogging. I also designed social media posts on Canva and Adobe Spark Post and generated high-quality leads through group postings and profile end-to-end conversations. My hard skills include search engine marketing, search engine optimization, Google Ads, social media marketing, social media optimization, email marketing, video marketing, web content analysis, Facebook/Insta marketing, pay-per-click advertising, and copywriting. I am proficient in HTML and CSS, and I am fluent in Hindi, English, Punjabi, and Telugu. My objective is to continue growing as a digital marketing professional while leveraging my skills and expertise to drive results for organizations. I have ranked websites for more than 10 keywords and examined website performance with Google Analytics, resulting in a 72.05% increase in exiting users, a 62.08% increase in new users, and a 40% increase in average engagement timing. I have created media calendars with creative ideas on CMS Airtable and designed visually appealing and attention-grabbing advertising campaigns that have attracted over 1k+ reels views and generated 3k+ app installs with a budget of ₹80k with a conversion ratio of ₹10 per install. I have also written microblogs on LinkedIn about transportation. Visit my websites shuttle.theferri.com, theferri.com, electric.theferri.com, corporate.theferri.com to see my work in action.

Experience

1. Digital Marketing Associate

   Formalighting

   Jul 2023 — Present · Bengaluru, IN

Education

• Maharshi Dayanand University

  Bachelor of Technology - BTech, Computer Engineering

  2015 — 2019

• Narayana Junior College , Nallakunta

  intermediate, Mathematics and Computer Science

  2013 — 2015