Harvie Harvinder Kaur
Marketing Operations | Tech Stack Management, Marketing Analytics, Journey Orchestration, Marketing Automation
- Role
- Director of Marketing Operations at Druva
- Location
- Fremont, CA, US
- LinkedIn followers
- 500 followers
About Harvie Harvinder Kaur
Leading Druva\'s marketing operations with a Marketo Certified Expert credential, my focus is on orchestrating complex tech stacks and journey integrations, ensuring seamless marketing automation and comprehensive compliance. The team\'s work in lead lifecycle management and marketing analytics directly contributes to our robust revenue attribution systems.Our mission is to refine marketing processes and enhance lead quality, leveraging campaign analytics and CRM to drive campaign effectiveness. With expertise in AI content and web personalization, we support Druva\'s growth by optimizing campaigns across multiple channels and bolstering account-based marketing strategies.
Experience
Director of Marketing Operations
Nov 2023 — Present · Santa Clara County, CA, US
Tech Stack Management, Journey Orchestration, Integrations, Marketing Automation, Compliance, ETLs, Automation, MOPS, Lead lifecycle management, Content tracking DAM, AI Content, Marketing Analytics, Web Analytics, Website Personalization, CRM, Revenue attribution, Vendor Management
Education
University of Pune
MCM; Masters of Computer Management, computers
Skills
- Channel
- Product Management
- Go-to-Market Strategy
- Resellers
- Solution Selling
- Management
- Program Management
- Wireless Broadband
- Direct Sales
- E-Commerce
- Crm
- Marketing
- Enterprise Software
- Sales Management
- Lead Generation
- Demand Generation
- Account Management
- Multi-Channel Marketing
- Pre-Sales
- Product Development
- Channel Partners
- Sales
- Leadership
- Channel Sales
- Salesforce.com
- Product Marketing
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