Harvey Duncan
Ppc Account Manager @Thinkbdw
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WORK HISTORY
Ppc Account Manager @Thinkbdw
Builds highly effective Google Ads campaigns, ensuring alignment with client objectives and market dynamics.Consistently delivers significant reductions in cost per conversion and drives high volumes of qualified leads for clients across various industries.Executes continuous, data-driven optimisations across accounts, including bid strategy refinement, ad copy testing, and landing page enhancements, resulting in improved campaign efficiency.Proactively identifies and implements cost-saving measures, including comprehensive negative keyword lists and audience exclusion strategies, to enhance return on ad spend.Fastidiously analyses data through in-depth search query reports (SQRs) to uncover new opportunities and refine targeting, alongside leveraging GA4 for advanced audience insights and performance analysis, driving actionable strategies.Expertly manages conversion tracking and testing within Google Tag Manager (GTM), ensuring accurate data capture for campaign optimisation and reporting.Proficiently builds and tailors comprehensive performance reports and dashboards in Looker Studio, providing clear, actionable insights to clients. Uses SEMrush for in-depth keyword research, competitor analysis, and backlink auditing todrive content and link-building strategies.Uses Screaming Frog to identify and rectify on-page issues, including broken links, crawl errors,and duplicate content.Experienced in programmatic advertising and building impactful display campaigns within platforms such as StackAdapt.Demonstrates proficiency in Google Ads Editor for efficient bulk management and applies multiple bid strategies and match types to achieve diverse campaign goals.
EDUCATION
University of Worcester
Bachelor of Arts - BA, Business, Management, Marketing, and Related Support Services
ABOUT HARVEY DUNCAN
A highly accomplished and results-driven Google Ads Specialist with 5+ years of proven success in optimising digital campaigns and driving lead generation. Skilled at managing substantial budgets and consistently delivering significant reductions in cost per conversion. Expertise includes end-to-end Google Ads campaign management, advanced reporting, and a strong understanding of both SEO auditing and UX analysis.
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